| Title | INDIA IN TEN LANGUAGES |
| Brand | LEO BURNETT |
| Product / Service | GANDHIJIFONT |
| Category | C03. Interactive Tools |
| Entrant | LEO BURNETT INDIA Mumbai, INDIA |
| Entrant Company: | LEO BURNETT INDIA Mumbai, INDIA |
| Advertising/Web Design Agency: | LEO BURNETT INDIA Mumbai, INDIA |
| Name | Company | Position |
|---|---|---|
| KV Sridhar | Leo Burnett | National Creative Director |
| Payal Juthani | Leo Burnett | Creative Director |
| Nadine Periera | Leo Burnett | Designer |
| Zainab Karachiwala | Leo Burnett | Designer |
| Sachin Kamath | Leo Burnett | Creative Consultant - Copy |
| Seema Sood | Leo Burnett | Director - Events & PR |
| Ankur Mitra | Leo Burnett | Account Director |
The purpose of this intiative was to make the Mahatma Gandhi's vision of love and peace relevant and attractive to the urban youth of the country. Which is why, we designed the Gandhijifont, by incorporating his glasses subtly in each letter across all the ten major languages of India and made it available for download on the website. The website was aptly launched on 2nd of October 2010 to commemorate the 141st birth anniversary of the Mahatma. Our aim was to get the digitized fonts to act as a new tool of expression for the youth in today's digital world.