| Title | BEASE INSIDE |
| Brand | BMW CHINA |
| Product / Service | BMW M3 |
| Category | D01. Integrated Digital Campaign |
| Entrant | INTERONE CHINA Beijing, CHINA |
| Entrant Company: | INTERONE CHINA Beijing, CHINA |
| Advertising/Web Design Agency: | INTERONE CHINA Beijing, CHINA |
| Name | Company | Position |
|---|---|---|
| Kay Koester | Interone China | Executive Creative Director |
| Maik Lutze | Interone China | Executive Creative Director |
| Claudia Woelfle | Interone China | Client Service Director |
| Klaus Irmer | Interone China | Director Concept |
| Thomas Adams | Interone China | IT Director |
| Erin Yin | Interone China | Copy Writer |
| Yanan Sun | Interone China | Copy Writer |
| Lee Yu | Interone China | Associative Director Development |
| Johanna Schmit | Interone China | Account Manager |
| Fabio Thiele | Interone China | Creative Director |
| Virginia Zhi | Interone China | Flash designer |
| Eric Yang | Interone China | Client Service Director |
| Xian Feng | Interone China | Technical Project Manager |
| David Li | Interone China | Technical Project Manager |
| Nick Guo | Interone China | Technical Project Manager |
| Nini Wang | Interone China | Account Manager |
| Ben | 39 Degree | Producer |
| Rob | 39 Degree | Producer |
| Syak | 39 Degree | Producer |
In order to enhance BMW M’s brand awareness and high performance image in China market, the campaign features a story of a capatured powerful beast was shipped in a container from Germany to China, which stirred up the attention and created a lot of buzz. The whole campaign is percepted like a trailer of a blood buster film, a myterious thriller that comes to life. when the beast was revealed, people found out the beast actually is the dynamic performance car - BMW M3.