Title | OPEN BOOK |
Brand | THE REACH FOUNDATION |
Product / Service | AWARENESS CAMPAIGN |
Category | A07. Public Service, Charity & Fund Raising |
Entrant | DDB GROUP MELBOURNE, AUSTRALIA |
Entrant Company: | DDB GROUP MELBOURNE, AUSTRALIA |
Advertising/Web Design Agency: | DDB GROUP MELBOURNE, AUSTRALIA |
Name | Company | Position |
---|---|---|
GRANT RUTHERFORD | DDB GROUP MELBOURNE | EXECUTIVE CREATIVE DIRECTOR |
NICK CUMMINS | DDB GROUP MELBOURNE | GROUP CREATIVE DIRECTOR |
DANIEL GRECH | DDB GROUP MELBOURNE | ART DIRECTOR |
STEFANI DIAGIANVINCENZO | DDB GROUP MELBOURNE | WRITER |
JONATHAN YUEN | DDB GROUP MELBOURNE | DIGITAL HEAD OF ART |
DANIEL HEWITT | DDB GROUP MELBOURNE | TECHNICAL DIRECTOR |
LINA CABAI | DDB GROUP MELBOURNE | ACCOUNT DIRECTOR |
JESS BROPHY | DDB GROUP MELBOURNE | ACCOUNT EXECUTIVE |
Reach believes every teenager deserves support, regardless of their situation. We wanted to raise awareness of Reach and show teenagers that everyone even the most famous people in Australia went through exactly the same stuff once. So we created The Open Book Project, publishing celebrity teenage diaries online at the openbookproject.com.au and encouraging visitors to submit their own teenage diary entries to our site and their facebook page. TV and radio personalities, politicians, actors, sports stars, musicians and comedians all contributed intimate confessions. As the stories spread through the media, the public was captivated. The Project generated 59,944 page views in a month, over $1.2 million of editorial coverage, and spread our message to over 9 million people.