| Title | TIC TAC FRESH 15 |
| Brand | FERRERO AUSTRALIA |
| Product / Service | TIC TAC |
| Category | D01. Integrated Digital Campaign |
| Entrant | WEBLING INTERACTIVE, AUSTRALIA |
| Entrant Company: | WEBLING INTERACTIVE, AUSTRALIA |
| Advertising/Web Design Agency: | WEBLING INTERACTIVE, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Deniz Nalbantoglu | Webling Interactive | Strategy |
| Rick Salter | Webling Interactive | Creative Direction |
| Rey Hopkins | Webling Interactive | Art Direction |
| Darren Clark | Webling Interactive | Technical Direction |
Tic Tac Fresh 15 is a bold, multi-platform online campaign positioning the brand as a guide to fresh entertainment across the web - it lives wherever entertaining, fresh content lives. An innovative display campaign entices users to play one of eight 15 second games based around entertainment categories such as music, games or movies then guides them to the freshest new entertainment content on the web. The content changes daily. Users are guided between niche entertainment sites via the “Freshbar” allowing users to read short summaries that pop up to introduce the website and describe the type of entertainment provided.