| Title | SAY NO TO SOAP! |
| Brand | COLGATE PALMOLIVE AUSTRALIA |
| Product / Service | PALMOLIVE NATURALS |
| Category | D01. Integrated Digital Campaign |
| Entrant | WEBLING INTERACTIVE, AUSTRALIA |
| Entrant Company: | WEBLING INTERACTIVE, AUSTRALIA |
| Advertising/Web Design Agency: | WEBLING INTERACTIVE, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Deniz Nalbantoglu | Webling Interactive | Strategy |
| Rick Salter | Webling Interactive | Creative Direction |
| Rey Hopkins | Webling Interactive | Art Direction |
| Darren Clark | Webling Interactive | Technical Direction |
To encourage consumers to switch from hard to soft soap, the “Say No to Soap” digital campaign runs across a broad range of channels including a website, Facebook, YouTube videos and a custom build iPhone App. Consumers are encouraged to “pass the soap” to as many friends as they can in Facebook to grow their “soap chain” and win weekly prizes. The “scrub a grub” free iPhone App gives consumers a virtual bar of hard soap which can be used to “scrub” friends using the inbuilt iPhone camera. Bars of hard soap perform two comedic soap opera clichés in YouTube.