Brief Explanation

A high-impact branded entertainment event to experientially promote Finlandia Vodka for consumer awareness and trial. Utilising Webling’s proprietary PlaySky technology, this multiplayer game uses Apple iTouch devices or iPhones as gesture based controllers. The game allows the patrons to take control of the mythical Finlandia White Reindeer, race against time and each other to collect brand elements and score points, while navigating Finland’s untouched nature The devices communicate wirelessly with a game projected on a large projection screen allowing players to make the best of the device features such as the gyroscope and touch screen to play the game.