| Title | OIL FIELDS |
| Brand | PROCTER & GAMBLE SINGAPORE |
| Product / Service | SOLUTIONS |
| Category | B02. Consumer Products |
| Entrant | LEO BURNETT GROUP SINGAPORE, SINGAPORE |
| Entrant Company: | LEO BURNETT GROUP SINGAPORE, SINGAPORE |
| Advertising/Web Design Agency: | LEO BURNETT GROUP SINGAPORE, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Chris Chiu | Leo Burnett Group Singapore | Group Executive Creative Director |
| Martin Loo | Leo Burnett Group Singapore | Digital Creative Director |
| Joshua Lim | Leo Burnett Group Singapore | Art Director |
| Stephen Kyriakou | Leo Burnett Group Singapore | Writer |
| Joseph Chua | Leo Burnett Group Singapore | Account Service |
People have been using the google maps to discover new parts of our earth, and we leveraged on this to help them discover a new perspective on their skin. We did this by creating a banner that entices users explore the zoomed in section of a what they believe to be an undiscovered oil field on google maps. What they soon discover is not an oil field at all. It's that their skin is probably oilier than they can see with the naked eye. The solution? Try Olay Men's Cleanser and clear up those oil fields on your skin.