| Title | THE GREAT DVD AMNESTY |
| Brand | SONY PICTURES |
| Product / Service | CATALOGUE COLLECTION |
| Category | A05. Consumer Services |
| Entrant | IRIS SYDNEY Sydney, AUSTRALIA |
| Entrant Company: | IRIS SYDNEY Sydney, AUSTRALIA |
| Advertising/Web Design Agency: | IRIS SYDNEY Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Tom Hoskins | iris Sydney | Creative Director |
| James Griffiths | iris Sydney | Senior Digital Creative |
| Jasun Vare | iris Sydney | Writer |
| Ian Cassidy | iris Sydney | Planning Director |
| Ian Connor | iris Sydney | Retoucher |
| Tom Hoskins | iris Sydney | Writer / Art Director |
| Alasdair Robertson | iris Sydney | Group Account Director |
| Anna Buckley | iris Sydney | Account Manager |
| Morris Rojas | iris Sydney | Designer |
| David Flanagan | Sony Pictures Home Entertainment | National Marketing Manager |
Research showed that one of the reasons people aren't buying DVDs is because they don't have room in their collections. The DVD Amnesty was an integrated campaign asking people to send in their old DVDs - and we'd send them $5 cash back. The website acted as a central hub for the campaign, not only explaining how to claim your $5, but raising awareness of the campaign through entertaining content people could share, featuring the star of our campaign, Jean-Claude Van Damme. The website was critical to the success of the campaign, delivering the best sales results for 7 years.