| Title | VOLKSWAGEN LIVE |
| Brand | VOLKSWAGEN |
| Product / Service | AT THE DLF IPL |
| Category | C03. Interactive Tools |
| Entrant | GREY WORLDWIDE Mumbai, INDIA |
| Entrant Company: | GREY WORLDWIDE Mumbai, INDIA |
| Advertising/Web Design Agency: | GREY WORLDWIDE Mumbai, INDIA |
| Name | Company | Position |
|---|---|---|
| Aayush Iyer | GREY Digital | Creative Controller |
| Prasanna Devadiga | GREY Digital | Creative Controller |
| Keegan Pereira | GREY Digital | Sr. Copywriter |
| Mahendra Tiley | GREY Digital | Creative Supervisor |
| Nikhil Shahane | GREY Digital | Associate Account Director |
| Don Bosco | GREY Digital | Planning Director |
| Navin Kansal | GREY Digital | Group Creative Director |
| Sudhir Nair | GREY Digital | Sr. Vice President |
Every year, the DLF Indian Premier League (India's Largest Cricket Event) is an opportunity for brands to make their presence felt. In a cluttered online space, Volkswagen chose to focus on the cricket fan. Volkswagen LIVE is a dynamic cricket match visualization for the die-hard cricket aficionado, that provides minute-by-minute updates for the match in play. Extending the experience beyond broadcast television, fans could not just keep a track of match scores, but also player performance and other key match statistics. LIVE was available for the Web and mobile platforms, gathering over 10,000 unique visitors in three weeks.