Brief Explanation

adidas Climacool ride shoes are for runners into music, gaming and keeping their runs fun. Especially for the casual runners, running can be a monotonous sport and one that they can easily lose interest in. adidas wanted to find a way to make running motivational and action-packed while introducing a new colour range. adidas Colour Missions was created to transform dull, ordinary runs into colourful, action-packed sensory journeys. With four different ten minute mp3 tracks tied to a Climacool ride shoe colour, runners could pick and choose what fantasy adventure they wanted to immerse themselves in during their run.