Title | HEARING THE SUNSHINE |
Brand | TOURISM AUTHORITY OF THAILAND |
Product / Service | TOURISM AUTHORITY OF THAILAND |
Category | D01. Integrated Digital Campaign |
Entrant | McCANN WORLDGROUP Bangkok, THAILAND |
Entrant Company: | McCANN WORLDGROUP Bangkok, THAILAND |
Advertising/Web Design Agency: | McCANN WORLDGROUP Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Martin Lee | McCann Worldgroup Thailand | Chief Creative Officer |
Supachai Toemtechatpong | McCann Worldgroup Thailand | Creative Director |
Napapatch Kantasil | McCann Worldgroup Thailand | Copywriter |
Anuwat Nitipanont | McCann Worldgroup Thailand | Art Director |
Siriwan Bamrungphol | McCann Worldgroup Thailand | Agency Producer |
Jackie Wang | McCann Worldgroup Thailand | Account Supervisor |
Chanokkan Nitijanya | McCann Worldgroup Thailand | Account Manager |
Prayer Trairatvorakul | McCann Worldgroup Thailand | Copywriter |
Kantapon Maeteekul | McCann Worldgroup Thailand | Art Director |
THE IDEA: "THE WORLD'S MEMORIES OF THAILAND" We tugged at the heartstrings of past visitors with a worldwide to share their memories of Thailand at "www.mostamazingshow.com" with the world to see it in a film. We then took these collective memories and turned them into a film. we featured user-submitted memories of that destination, allowing viewers to explore other visitors' memories. synopsis : HEARING THE SUNSHINE was a story of two travelers who came to Thailand in search of new experiences. Viewers got to follow them through Thailand as their relationship slowly developed.