| Title | NIKON 8100 |
| Brand | NIKS THAILAND |
| Product / Service | NIKON SUPER ZOOM |
| Category | B02. Consumer Products |
| Entrant | McCANN WORLDGROUP Bangkok, THAILAND |
| Entrant Company: | McCANN WORLDGROUP Bangkok, THAILAND |
| Advertising/Web Design Agency: | McCANN WORLDGROUP Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Martin Lee | McCann Worldgroup Thailand | Chief Creative Officer |
| Supachai Toemtechatpong | McCann Worldgroup Thailand | Creative Director |
| Napapatch Kantasil | McCann Worldgroup Thailand | Copywriter |
| Anuwat Nitipanont | McCann Worldgroup Thailand | Art Director |
| Kongsak Pongsuradate | McCann Worldgroup Thailand | Interactive Designer |
| Sukontha Jantawong | McCann Worldgroup Thailand | Production Manager |
Introduce Nikon Super zoom series to the Thai market. Most consumer grade camera provide zoom range equal to Nikon but how can we make sure that consumer will notice Nikon and consider as a choice.