| Title | RECYCLOOP |
| Brand | SUNTORY HOLDINGS |
| Product / Service | NATURAL MINERAL WATER |
| Category | B02. Consumer Products |
| Entrant | HAKUHODO Tokyo, JAPAN |
| Entrant Company: | HAKUHODO Tokyo, JAPAN |
| Advertising/Web Design Agency: | HAKUHODO Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Hideo Kato | Suntory Holdings | Creative Director |
| Masaru Kitakaze | Hakuhodo | Creative Director |
| Jutaro Mochizuki | Hakuhodo I-studio | Art Director |
| Tomomi Taira | Hakuhodo | Planner |
| Takayuki Hino | Hakuhodo | Planner |
| Ryutaro Hayashi | Hakuhodo | Planner |
| Junji Tsuchiyama | Hakuhodo I-studio | Producer |
| Taehan Yoo | Hakuhodo I-studio | Designer |
| Taehan Yoo | Hakuhodo I-studio | Interactive Designer |
| Jutaro Mochizuki | Hakuhodo I-studio | Copywriter |
| Chieko Taki | Hakuhodo I-studio | Project Manager |
| Tetsuro Honda | SCIP Creative Studio | Illustrator |
Announced in March 2011, the newly developed "P-ecot Bottle" used for the Suntory Natural Mineral Water is an easily twistable, eco-friendly PET bottle. From the circulated environment water to produce "P-ecot Bottle," the recycling process conveys P-ecot Bottles are reusable resources with minimal waste throughout the ecosystem that ultimately produces and maintains clean water. With this message in mind, we have created a simple banner that infinitely loops to depict this cycle by an animated strip featuring a scroll-bar that drags to the right and it shows the infinite cycle of the relationship between the PET bottle and the environment.