| Title | HIPKINGDOM |
| Brand | DIAGEO MOET HENNESSEY THAILAND |
| Product / Service | ALCOHOLIC DRINKS |
| Category | D01. Integrated Digital Campaign |
| Entrant | THE NEW MEDIA EDGE Bangkok, THAILAND |
| Entrant Company: | THE NEW MEDIA EDGE Bangkok, THAILAND |
| Advertising/Web Design Agency: | THE NEW MEDIA EDGE Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Nakul Pornpiriyakulchai | The New Media Edge | Junior Account Director |
| Dr. Amitava Biswas | The New Media Edge | Analytic Consultant |
| Samaporn Piriyatamrong | The New Media Edge | Media Strategist |
| Somporn Sritus | The New Media Edge | Senior Art Director |
| Duangtawan Nilayon | The New Media Edge | Copywriter |
| Varot Thamadilok | The New Media Edge | Art Director |
| Worapot Thongdee | The New Media Edge | Interactive Designer |
| Amnart Parnkatkarm | The New Media Edge | Interactive Designer |
| Chanatinee Boonpeng | The New Media Edge | Interactive Designer |
| Sujittra Jira-aram | The New Media Edge | Interactive Designer |
| Weera Saebe | The New Media Edge | Interactive Developer |
| Korakot Rakhuang | The New Media Edge | Developer |
The Thai Government has prohibited displaying any bottle, glass, liquid, or offers and promotions by an alcohol company in all traditional channels. How do we communicate to Diageo’s target audience and drive commercial value? The solution was to create HIPKINGDOM an un-branded multimedia platform to recruit the right target consumers via Website, Kiosks, Facebook, Call Center and Mobile App. Every activity was a single journey connected by each touch point. The platform builds brand affinity by effectively allowing brands to have a meaningful conversation and activity incentives were party events which in turn drives consumers to visit the outlets.