| Title | THE BLACKLIST |
| Brand | DIAGEO MOET HENNESSEY THAILAND |
| Product / Service | ALCOHOLIC DRINK |
| Category | C04. Community Applications |
| Entrant | THE NEW MEDIA EDGE Bangkok, THAILAND |
| Entrant Company: | THE NEW MEDIA EDGE Bangkok, THAILAND |
| Advertising/Web Design Agency: | THE NEW MEDIA EDGE Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Manrat Plaklumyong | The New Media Edge | Account Director |
| Thanawat Klinadung | The New Media Edge | Senior Account Manager |
| Chardchai Virakharat | The New Media Edge | Digital Strategist |
| Samaporn Piriyatamrong | The New Media Edge | Media Strategist |
| Orabut Werasunthon | The New Media Edge | Media Planner |
| Somporn Sritus | The New Media Edge | Senior Art Director |
| Duangtawan Nilayon | The New Media Edge | Copywriter |
| Pongsak Singkasaylit | The New Media Edge | Interactive Designer |
| Worapot Thongdee | The New Media Edge | Interactive Designer |
| Sorawuth Chaidaroon | The New Media Edge | Animator/Special Effects |
| Korakot Rakhuang | The New Media Edge | Developer |
“The Blacklist Party”, an interactive experience of the party invitation by Mr. Black (the representative of Johnnie Walker). The idea was to create the excitement of the Blacklist Party Post Event Video through social network with hype and ‘wow’ factor of having consumer's Facebook being ‘hi-jacked’ by Mr. Black. We replicated consumer’s facebook profile with Mr. Black walks within the page to hi-jack consumer’s profile and friend’s pictures to create personalized Blacklist Party Invitation Video. Mr. Black ended the campaign with surprise calls to all consumer's cellphone. The campaign becomes viral with 2,500 participants, 12,000 fans increased in 3 weeks.