| Title | MY THREADS MY WAY |
| Brand | ALLEN SOLLY |
| Product / Service | CLOTHING |
| Category | A04. Other Consumer Products |
| Entrant | BC WEB WISE Mumbai, INDIA |
| Entrant Company: | BC WEB WISE Mumbai, INDIA |
| Advertising/Web Design Agency: | BC WEB WISE Mumbai, INDIA |
| Name | Company | Position |
|---|---|---|
| Mangesh Bhayde | BC Web Wise | Creative Director |
| Naim Shaikh | BC Web Wise | Team Head |
| Balram Bhujbale | BC Web Wise | Web Designer |
| Rahul Patil | BC Web Wise | Animation Department Head |
| Kishor Suryawanshi | BC Web Wise | Senior Web Animator |
| Shailedra More | BC Web Wise | Group Head Flash Development |
| Bhavik Parmar | BC Web Wise | Lead Flash Developer |
| Nilesh Jadhav | BC Web Wise | Programmer |
| Vivek Nema | BC Web Wise | Programmer |
| Namrata Gajaria | BC Web Wise | Account Executive |
Allen Solly was launching its Spring Summer Collection and wanted a presence that would work as a fashion statement. Challenge: Just 15 working days to do a job. Idea: To give a 3-D rendition to available print creatives and make the virtual experience not only a first of its kind but that one that would WOW the visitor Result: The Allen Solly site became a highly talked about destination amongst fashion buffs. The work got covered by Smashing Magazine, amongst the best fashion in 2011. It also attracted the prestigious FWA recognition, first site from India to get noted.