Title | BIG STAIN |
Brand | PROCTER & GAMBLE |
Product / Service | ARIEL |
Category | C05. Other Digital Channels |
Entrant | SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou, CHINA |
Entrant Company: | SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou, CHINA |
Advertising/Web Design Agency: | SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou, CHINA |
Name | Company | Position |
---|---|---|
Fan Ng | Saatchi&Saatchi | Executive Creative Director |
Wendy Chan | Saatchi&Saatchi | Creative Director |
Andy Greenaway | Saatchi&Saatchi | Regional Creative Officer |
Edmund Choe | Saatchi&Saatchi | Chief Creative Officer |
Jonathan Ip | Saatchi&Saatchi | Interactive Creative Director |
Zhao Yi | Saatchi&Saatchi | Interactive Producer |
Henry Chu | Pill&Pillow HK | Interactive Producer |
Tet Chan | Pill&Pillow HK | Interactive Producer |
Ocean Ye | Saatchi&Saatchi | Senior Art Director |
Liu Zhong Qing | Saatchi&Saatchi | Senior Art Director |
Kobe Yu | Saatchi&Saatchi | Art Director |
Qi Lin | Saatchi&Saatchi | Senior Copywriter |
Dorothy Zeng | Saatchi&Saatchi | Producer |
Rachel Lee | Saatchi&Saatchi | Creative Services Coordinator |
Ann Jingco | Saatchi&Saatchi | Regional Account Director |
Neel Chaurasia | Saatchi&Saatchi | Regional Equity Director |
Sam Wong | Saatchi&Saatchi | Account Director |
Polly Wang | Saatchi&Saatchi | Senior Account Executive |
Angie Ma | Saatchi&Saatchi | Regional Planning Director |
Chen Xi Qiang | Chen Xi Qiang Studio | Photographer |
This is a demonstration of the cleaning power of Ariel. We made the world’s biggest T-Shirt and erected it in key outdoor sites across China. We took the Wii console and dressed it up to like bottles: ketchup, mustard, soy sauce, as well as Ariel. People used the Wii consoles to stain the shirt. Those with the Ariel Wii console cleaned the shirt. RESULTS • 113% increase in sales in the first month • 300% increase in brand awareness • 143 news stories in major press and magazines • Over 8 million views of the stunt online • Over US$1 million of PR value