| Title | HUGGIES BABIES-ON-THE-GO |
| Brand | KIMBERLY-CLARK HONG KONG |
| Product / Service | HUGGIES DIAPERS |
| Category | C02. Viral & Email Marketing, e-cards etc. |
| Entrant | OGILVY & MATHER Hong Kong, HONG KONG |
| Entrant Company: | OGILVY & MATHER Hong Kong, HONG KONG |
| Advertising/Web Design Agency: | OGILVY & MATHER Hong Kong, HONG KONG |
| Name | Company | Position |
|---|---|---|
| April Lai | Kimberly-Clark Hong Kong | Marketing Director |
| Jenny Lee | Kimberly-Clark Hong Kong | Marketing Manager |
| Fenix Au | Kimberly-Clark Hong Kong | Assistant Product Manager |
| Fanny Ng | Ogilvy & Mather Hong Kong | Group Account Director |
| Karen Tong | Ogilvy & Mather Hong Kong | Account Executive |
| Irene Chan | Ogilvy & Mather Hong Kong | Senior Art Director |
| Clarissa Tam | Ogilvy & Mather Hong Kong | Planner |
| Tim Ho | Ogilvy & Mather Hong Kong | Digital Strategist |
| Karen Cheng | Ogilvy & Mather Hong Kong | Digital Analyst |
The Huggies facebook fan page, which started off with zero fans, invited parents to upload their babies’ photos with the 60 top ‘Liked’ babies getting the chance to have their photos appear on ‘Huggies Babies’ buses around Hong Kong. We expanded the campaign by also having tram and MTR station billboards around the city with the faces of all the campaign's babies entered. Families flocked to the billboards to find their child’s photo and took location photos with them. They then uploaded these to the Huggies facebook page and other local social platforms, creating a cycle of interactions.