| Title | MORE ANGLES, MORE BEAUTY |
| Brand | NIKON |
| Product / Service | NIKON D5100 |
| Category | A04. Other Consumer Products |
| Entrant | GROUPM COMMUNICATION HONG KONG Hong Kong , HONG KONG |
| Entrant Company: | GROUPM COMMUNICATION HONG KONG Hong Kong, HONG KONG |
| Advertising/Web Design Agency: | GROUPM COMMUNICATION HONG KONG Hong Kong, HONG KONG |
| 2nd Advertising/Web Design Agency: | JWT HONG KONG, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Ivan Wong | GroupM Hong Kong Limited | Digital Specialist |
| Yan Lam | GroupM Hong Kong Limited | Digital Creative Specialist |
| SiuHung Tang | GroupM Hong Kong Limited | Digital Creative Specialist |
| Joe Li | JWT HK | Assoicate Account Director |
Nikon "More angles, More beauty" website is a campaign site for newly DSLR camera D5100 launch. Campaign site provides strong product experience by an innovative vari-angle demonstration and also integrated with Nikon Facebook Fans Page to engage users by a photo competition, which fully integrated with facebook social media features. Strong fans discussion on the page that involved over 20,000 posts in Facebook Wall. Campaign reach across 10 Asian Countries and generated over 9 million pageviews and collected over 200,000 professional and creative works with minimal paid media support.