| Title | PIGGY BANK |
| Brand | DELL |
| Product / Service | NOTEBOOK |
| Category | C04. Community Applications |
| Entrant | RENREN.COM Beijing, CHINA |
| Entrant Company: | RENREN.COM Beijing, CHINA |
| Advertising/Web Design Agency: | IM20 Beijing, CHINA |
| Name | Company | Position |
|---|---|---|
| Zheng Yu | RenRen.com | Planner Director |
| Ding Guan | RenRen.com | Creative Director |
| Yang Liu | RenRen.com | AE |
DELL gathered its fans in RenRen to join a campaign called DELL PIGGY BANK, to save money for buying a new notebook together with their friends help.By this way, a promotion comes to a huge game between fans and their friends. At last, DELL gatherd 2.3million Fans join the event, and sold out 953 notebooks in only 9 weeks, and then got a rise of ￥7 million in sale.