| Title | BUD TOGETHER, RENREN PARTY TOGETHER! |
| Brand | ANHEUSER-BUSCH INBEV |
| Product / Service | BUD BEERS |
| Category | C04. Community Applications |
| Entrant | RENREN.COM Beijing, CHINA |
| Entrant Company: | RENREN.COM Beijing, CHINA |
| Advertising/Web Design Agency: | WWWINS ISOBAR Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Wei Ju | RenRen.com | Planner Director |
| Dongyu Zhang | RenRen.com | AE |
Bud can provide them with more exciting virtual parties and more interesting interactions! At Renren Party, an SNS game with over 2 million players, a Bud Brand Bar will be set up. The connection between the brand and bar/party will be built to raise brand awareness. Meanwhile the Renren Like function will be added to the Bud Bar to encourage more users to pay attention to the public page of Bud, eventually leading to a large community of fans.