Title | CATS ON FACEBOOK |
Brand | CAT SOCIETY HONG KONG |
Product / Service | ADOPTION SERVICE |
Category | C04. Community Applications |
Entrant | LEO BURNETT Hong Kong, HONG KONG |
Entrant Company: | LEO BURNETT Hong Kong, HONG KONG |
Advertising/Web Design Agency: | LEO BURNETT Hong Kong, HONG KONG |
Name | Company | Position |
---|---|---|
Connie Lo | Leo Burnett Hong Kong | Executive Creative Director |
Brian Ma | Leo Burnett Hong Kong | Group Creative Director / Art Director |
Alfred Wong | Leo Burnett Hong Kong | Creative Director / Copywriter |
Wen Louie | Leo Burnett Hong Kong | Creative Director / Copywriter |
Joey Chung | Leo Burnett Hong Kong | Copywriter |
Kenny Ip | Leo Burnett Hong Kong | Art Director |
Nicky Sun | Leo Burnett Hong Kong | Art Director |
Kennie Chung | Leo Burnett Hong Kong | Account Manager |
Hoi Yiu | Mouth Communications | IT Director / Art Director |
Hong Kong Cat Society rescues abandoned cats, and finds them new homes. In traditional animal adoption advertising, we are shown the brand without ever seeing the actual pets we’re being asked to adopt. But people adopt pets, not brands. So we let 50 of our cats speak for themselves on Facebook. They updated statuses, shared photos and videos, made posts and chatted with the many friends they made. By sharing their hopes and dreams, they told a community of over 500 million what they wanted most in life - a real home. And all without having to pay a cent.