| Title | DESIGNER SPARK |
| Brand | HOLDEN |
| Product / Service | BARINA SPARK |
| Category | A03. Cars & Automotive |
| Entrant | VISUAL JAZZ Melbourne, AUSTRALIA |
| Entrant Company: | VISUAL JAZZ Melbourne, AUSTRALIA |
| Advertising/Web Design Agency: | VISUAL JAZZ Melbourne, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Gavin Heron | Visual Jazz | Executive Creative Director |
| Ty Johnson | Visual Jazz | Art Director |
| Chris Phillips | Visual Jazz | Interactive Designer |
| Marshall Lorenzo | Visual Jazz | Interactive Designer |
| James Cook | Visual Jazz | Interactive Designer |
| Tim Shelley | Visual Jazz | Interactive Designer |
| Christine Calo | Visual Jazz | Interactive Designer |
| Ernez Dhondy | Visual Jazz | Account Manager |
| Steven McGrath | Visual Jazz | Account Manager |
| Joan O'Reilly | Visual Jazz | Account Manager |
| Dominic Allen | Visual Jazz | Camera Operators/Video Director |
| Joel Betts | Visual Jazz | Camera Operator |
| Genevieve Bailey | Visual Jazz | Camera Operator |
| Sammi Needham | Visual Jazz | Camera Operator |
| Ben Davies | Visual Jazz | Editor |
| Kelly Stubbs | Visual Jazz | Motion Graphics |
| Simon Small | Visual Jazz | Social Media Stragey |
| Erik Hallander | Visual Jazz | Flash Developer |
| HTML Developers | Visual Jazz | Guill Rodas |
Holden wanted to attract a new type of younger buyer to the Holden brand - Generation Y. With the key insight revealing an attraction toward style and colour over features, our objective was to engage with this fashion conscious target and promote the design of the new Barina Spark, positioning Holden as a key consideration.