| Title | WHAT'S YOUR STORY? |
| Brand | JETSTAR |
| Product / Service | JETSTAR AIRWAYS-ONLINE COMMUNITY |
| Category | D01. Integrated Digital Campaign |
| Entrant | VISUAL JAZZ Melbourne, AUSTRALIA |
| Entrant Company: | VISUAL JAZZ Melbourne, AUSTRALIA |
| Advertising/Web Design Agency: | VISUAL JAZZ Melbourne, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Steph Webster | Visual Jazz | Account Manager |
| Gavin Heron | Visual Jazz | Executive Creative Director |
| Kara Jenkins | Visual Jazz | Creative Director |
| Harley Donaldson | Visual Jazz | Art Director |
| Simon Small | Visual Jazz | Digital Producer |
| Phil Agius | Visual Jazz | Technical Producer |
| Dave Sharp | Visual Jazz | HTML Lead Developer |
Research showed that travelling with a low-cost airline can increase anxiety, affecting the entire travel experience. So What's Your Story? was created - a place for travellers to share and discover travel experiences from across the Jetstar network. By celebrating happy travel experiences, Jetstar was immediately part of a positive, assuring conversation. And the result? While other airlines saw a decline in perceived quality, Jetstar rose to new heights, reducing the gap between itself and the leading quality airline by 33%.