| Title | NOKIA BREAKFREE |
| Brand | NOKIA |
| Product / Service | |
| Category | D01. Integrated Digital Campaign |
| Entrant | WUNDERMAN Jakarta, INDONESIA |
| Entrant Company: | WUNDERMAN Jakarta, INDONESIA |
| Advertising/Web Design Agency: | WUNDERMAN Jakarta, INDONESIA |
| Name | Company | Position |
|---|---|---|
| Miranti Daniar | Wunderman | Interactive Manager |
| Hadiansyah Sangadji | Wunderman | Digital Designer |
| Ayumurti Bulandini | Wunderman | Digital Copywriter |
| Maliki Bachri | Wunderman | Junior Digital Producer |
Our challenge was to give alternative solution for youth audiences whom already accustomed to specific mobile chat platform within specific device, hence was called Break Free. Our strategy was to highlight WhatsApp, a cross platform apps, and Nokia Unlimited Data Plan. We created buzz around missing celebrity through multiple channels. Conversation spreaded heavily in social media. After a week, we revealed she was ‘Break Free’ by using WhatsApp and Nokia. A site was built for learning about Nokia + WhatsApp + Nokia Unlimited Data Plan. Within 3 months, more than 900% growth of total WhatsApp download in Nokia Store Indonesia.