Brief Explanation

When people are in love, especially the younger generation, they want to engrave their undying love for each other at a historical monument because of the place's significance. The underlying message of the campaign was to tell people to be more responsible when they visit historical monuments and that they could instead sketch their message on the virtual version rather than desecrating the actual monument. At "Amar Prem", people could select virtual incarnations of three Indian historical monuments – Taj Mahal, Humayun's Tomb and Charminar to "sketch" and profess their undying love online and spare the actual heritage properties.