| Title | MY KIND OF WIFE |
| Brand | BHARAT MATRIMONY |
| Product / Service | ONLINE MATRIMONIAL SERVICE |
| Category | A05. Consumer Services |
| Entrant | WEBCHUTNEY STUDIO New Delhi, INDIA |
| Entrant Company: | WEBCHUTNEY STUDIO New Delhi, INDIA |
| Advertising/Web Design Agency: | WEBCHUTNEY STUDIO New Delhi, INDIA |
| Name | Company | Position |
|---|---|---|
| Asha Edwin | Webchutney | Art Director |
| Kima | Webchutney | Copywriter, Creative Trailblazer |
| Shuklendu Ayachit | Webchutney | Technology |
| Rishi Mukherjee | Webchutney | Account Supervisor (Client Servicing) |
| Nishi Kant | Webchutney | Creative Director |
BHTA is a simple & fun service where young Indian bachelors can choose from 4 archetypes – the girl next door, the assertive type, the bubbly child-woman and the modern Indian lady. Once he makes his choice, he starts to receive daily 'reminder' calls from his 'virtual wife' just like a real wife would do for her husband. This 'simulation' of a marriage would enable him to discover for himself, the kind of wife that suits him the most and even give him a peek into the kind of married life he would experience with her.