Brief Explanation

Amnesty International Australia is part of a global movement of people who campaign courageously for human rights for everyone. As online activism can harness thousands of people behind a cause in just minutes, the web is a fundamental platform for Human Rights causes. Amnesty International Australia needed to encourage actions for campaigns so petition groups and fundraising groups could rally together to pressure governments and expose abuse of human rights, quickly and with maximum exposure and effect online. The organisation was interested in redesigning their existing Web site and utilising social media to facilitate human rights engagement and activism