Title | BIG BASH LEAGUE |
Brand | CRICKET AUSTRALIA |
Product / Service | BIG BASH LEAGUE |
Category | A01. Corporate Information |
Entrant | REACTIVE MEDIA Fitzroy, AUSTRALIA |
Entrant Company: | REACTIVE MEDIA Fitzroy, AUSTRALIA |
Advertising/Web Design Agency: | REACTIVE MEDIA Fitzroy, AUSTRALIA |
Name | Company | Position |
---|---|---|
Kane Washington | Cricket Australia | Online Program Manager |
Reactive Melbourne | Reactive | Reactive Melbourne |
Cricket Australia is relaunching its domestic Twenty20 competition in 2011, with the new brand of KFC Big Bash League. The league will be re-envisioned from a state-based competition to city-based. Cricket Australia wanted to launch a new league Web site along with new sites for each of the eight teams. The new BBL site is aimed at teens and families with the target audience of 16-29 year olds.The objectives for Cricket Australia are to create a sense of competition between the teams and fans, drive revenue and deliver owned channels for marketing/brand messaging.