Brief Explanation

Every year, Coca Cola organizes a promotional event in Taiwan The participation level for the lucky draw event can always be closely predicted by the amount of advertising budget for the media campaigns. The challenge for the marketing team is to let more people hear about the promotional event without having to raise advertising budget. We observed that when an average person goes into a concert, it is natural for the person to wish to be as near to the stage as possible. With this instinct in mind, we designed an online race-to-the-stage game and placed it in Facebook.