ONIGIRI MASTERS TRAINING

TitleONIGIRI MASTERS TRAINING
BrandTAIWAN FAMILYMART CONVENIENCE STORE
Product / ServiceONIGIRI FACEBOOK APP
CategoryC04. Community Applications
EntrantWEBGENE INFORMATION Taipei, CHINESE TAIPEI
Entrant Company:WEBGENE INFORMATION Taipei, CHINESE TAIPEI
Advertising/Web Design Agency:WEBGENE INFORMATION Taipei, CHINESE TAIPEI

Credits

Name Company Position
Tony Liu WebGene Information Creative Director
Nancy Chang WebGene Information Project Planner
Johnny Fu WebGene Information Art Director
Dabeing lee WebGene Information User Experiences Designer
Betta Cheng WebGene Information Copy
Kin Chen WebGene Information Interactive Art Director
Evan Yen WebGene Information Senior Interactive Developer

Brief Explanation

To increase the sales and promote the deliciousness of the newly launched Onigiri by FamilyMart, we design a Facebook APP game--Onigiri Master Training. Users become Onigiri masters making rice balls at the counter to serve Mayday who are caricatured as the customers. Users have to be fast, efficient and in good command of the flavor secret. The rank chart helps motivate users to keep playing and making records; it is also a base to spread the information via sharing on Facebook. Most important , users could experience FamilyMart's attention and care paid to make the tasty rice balls.