Title | ONIGIRI MASTERS TRAINING |
Brand | TAIWAN FAMILYMART CONVENIENCE STORE |
Product / Service | ONIGIRI FACEBOOK APP |
Category | C04. Community Applications |
Entrant | WEBGENE INFORMATION Taipei, CHINESE TAIPEI |
Entrant Company: | WEBGENE INFORMATION Taipei, CHINESE TAIPEI |
Advertising/Web Design Agency: | WEBGENE INFORMATION Taipei, CHINESE TAIPEI |
Name | Company | Position |
---|---|---|
Tony Liu | WebGene Information | Creative Director |
Nancy Chang | WebGene Information | Project Planner |
Johnny Fu | WebGene Information | Art Director |
Dabeing lee | WebGene Information | User Experiences Designer |
Betta Cheng | WebGene Information | Copy |
Kin Chen | WebGene Information | Interactive Art Director |
Evan Yen | WebGene Information | Senior Interactive Developer |
To increase the sales and promote the deliciousness of the newly launched Onigiri by FamilyMart, we design a Facebook APP game--Onigiri Master Training. Users become Onigiri masters making rice balls at the counter to serve Mayday who are caricatured as the customers. Users have to be fast, efficient and in good command of the flavor secret. The rank chart helps motivate users to keep playing and making records; it is also a base to spread the information via sharing on Facebook. Most important , users could experience FamilyMart's attention and care paid to make the tasty rice balls.