| Title | THE CHINA BRAND FUND |
| Brand | PRUDENTIAL FINANCIAL |
| Product / Service | THE CHINA BRAND FUND |
| Category | B03. Consumer Services |
| Entrant | PENETRATION INTERNET AGENCY TAIPEI, CHINESE TAIPEI |
| Entrant Company: | PENETRATION INTERNET AGENCY TAIPEI, CHINESE TAIPEI |
| Advertising/Web Design Agency: | PENETRATION INTERNET AGENCY TAIPEI, CHINESE TAIPEI |
| Name | Company | Position |
|---|---|---|
| Daphnie Shiang | Penetration Internet Agency | Executive Director |
| Iris Lien | Penetration Internet Agency | Account Executive |
| Kevin Chang | Penetration Internet Agency | Creative Director |
| Jalen Choo | Penetration Internet Agency | Copy Director |
| Paul Liao | Penetration Internet Agency | Art Designer |
China Brand Fund was set for investing famous brands in China, where is known by its dense population and immense territory. Famous brands in China generate tremendous business opportunities every second; Fame, in this regards, is equal to business power and influences. In order to deliver these main concepts, we utilized China’s bill with Mao Zedong's image on it as the creative approach of the online banner. Mao, the founder of the People's Republic of China, is symbolized as China's most famous and powerful person in modern times. Netizens can play arm wrestling with Mao after clicked the banner, and will realize that Mao Zedong’s position in China is unbeatable.