| Title | DOMESTIC DEMAND FUND |
| Brand | CAPITAL INVESTMENT TRUST |
| Product / Service | CAPITAL EMERGING MARKET |
| Category | A05. Consumer Services |
| Entrant | PENETRATION INTERNET AGENCY TAIPEI, CHINESE TAIPEI |
| Entrant Company: | PENETRATION INTERNET AGENCY TAIPEI, CHINESE TAIPEI |
| Advertising/Web Design Agency: | PENETRATION INTERNET AGENCY TAIPEI, CHINESE TAIPEI |
| Name | Company | Position |
|---|---|---|
| Daphnie Shiang | Penetration Internet Agency | Executive Director |
| Zoe Lin | Penetration Internet Agency | Account Executive |
| Kevin Chang | Penetration Internet Agency | Creative Director |
| Jalen Choo | Penetration Internet Agency | Copy Director |
| Emma Peng | Penetration Internet Agency | Copy Writer |
| Hades Weng | Penetration Internet Agency | Art Designer |
| Joey Chung | Penetration Internet Agency | Art Director |
| Elson Yeh | Penetration Internet Agency | ActionScript Developer |
| Mauer Li | Penetration Internet Agency | ActionScript Developer |
Capital Emerging Market Domestic Demand Fund aims to invest foods, clothing, housing, transportation, entertainment and consumer related enterprises in emerging market. The campaign was created to deliver the concept of consumption power and to share the three power, New Women Power, New Trend Power and New Rich Power, which are the key profit engines for investment in emerging market. We created a series of “three new power” exercises and positioned it as the ones that people should do all the time, hence, we designed the campaign site as a gym. Consumers can join to interact with interesting functions and to practice “three new powers” on the website. In addition, with the creative interaction, it will further enhance the brand impressions.