Title | SEE THE COLD |
Brand | SSP |
Product / Service | S-TAC/KAZEMILL |
Category | C04. Community Applications |
Entrant | McCANN HEALTHCARE WORLDWIDE JAPAN Tokyo, JAPAN |
Entrant Company: | McCANN HEALTHCARE WORLDWIDE JAPAN Tokyo, JAPAN |
Advertising/Web Design Agency: | McCANN HEALTHCARE WORLDWIDE JAPAN Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Takamasa Hirai | McCann Erickson | Creative Director |
Jun Watanabe | McCann Erickson | Director |
Yuta Negishi | McCann Erickson | Executive Producer |
Adam Weiss | McCann Healthcare Worldwide Japan | Executive Creative Director |
Naoto Ishikawa | McCann Healthcare Worldwide Japan | Account Executive |
Yumiko Yamada | Copywriter | |
Mayuko Osawa | Copywriter | |
Hisayuki Takagi | wildcard | Art Director |
grandbase | Designer | |
utix / vlsk | Programmer |
See a cold coming and you can stop it. With the Kazemill website, SSP is doing just that. Using Twitter, Kazemill collects Tweets about cough, fever, runny or stuffed nose, chills, throat, and headache. This builds a picture on the website of where the cold is, how it's moving, and what its symptoms are. Sicknesses can be tracked day and night, symptom by symptom. Now pharmacies can stock the right amount of the right drugs at the right time: before the cold hits. And consumers can buy remedies they're about to require, because SSP can distribute proactively.