SEE THE COLD

Gold Spike
TitleSEE THE COLD
ClientSSP
Product / ServiceS-TAC/KAZEMILL
CategoryC04. Community Applications
EntrantMcCANN HEALTHCARE WORLDWIDE JAPAN Tokyo, JAPAN
Entrant Company:McCANN HEALTHCARE WORLDWIDE JAPAN Tokyo, JAPAN
Advertising/Web Design Agency:McCANN HEALTHCARE WORLDWIDE JAPAN Tokyo, JAPAN

Brief Explanation

See a cold coming and you can stop it. With the Kazemill website, SSP is doing just that. Using Twitter, Kazemill collects Tweets about cough, fever, runny or stuffed nose, chills, throat, and headache. This builds a picture on the website of where the cold is, how it's moving, and what its symptoms are. Sicknesses can be tracked day and night, symptom by symptom. Now pharmacies can stock the right amount of the right drugs at the right time: before the cold hits. And consumers can buy remedies they're about to require, because SSP can distribute proactively.

Credits

Name Company Position
Takamasa Hirai McCann Erickson Creative Director
Jun Watanabe McCann Erickson Director
Yuta Negishi McCann Erickson Executive Producer
Adam Weiss McCann Healthcare Worldwide Japan Executive Creative Director
Naoto Ishikawa McCann Healthcare Worldwide Japan Account Executive
Yumiko Yamada Copywriter
Mayuko Osawa Copywriter
Hisayuki Takagi wildcard Art Director
grandbase Designer
utix / vlsk Programmer