| Title | BANGKOK REMIX FB APP |
| Brand | SMIRNOFF THAILAND |
| Product / Service | SMIRNOFF VODKA |
| Category | C04. Community Applications |
| Entrant | WUNDERMAN Bangkok, THAILAND |
| Entrant Company: | WUNDERMAN Bangkok, THAILAND |
| Advertising/Web Design Agency: | WUNDERMAN Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Paola Casolari | Wunderman | Client Services Director |
| Naruchol Pornthananunt | Wunderman | Account Director and Strategic Planner |
| Andrea Salamone | Wunderman | Account Manager |
| Thanyaluck Pongacha | Wunderman | Creative Group Head |
| Sethathip Sethanandha | Wunderman | Head of Digital Creative |
| Taraa Adrienne Nana | Wunderman | Copywriter |
Smirnoff drinkers love electro music but 90% of young Thais love pop-music and drink whisky. So we challenged mass consumers to remix their normal night out by playing at being DJ and bartender online, then sharing their remixes with their friends. The top 800 consumers won tickets to experience Smirnoff for real at the Smirnoff BKK Remix party, where famous local bands performed re-mixed versions of their pop songs and various Smrinoff cocktails were served. Results: • Over 100,000 music & drink remixes created • 15,000 new FB fans • 3 times the required demand for event tickets