STEINLAGER PURE LAND

Short List
TitleSTEINLAGER PURE LAND
ClientLION NATHAN
Product / ServiceSTEINLAGER PURE
CategoryD01. Integrated Digital Campaign
EntrantSHIFT Auckland, NEW ZEALAND
Entrant Company:SHIFT Auckland, NEW ZEALAND
Advertising/Web Design Agency:SHIFT Auckland, NEW ZEALAND
2nd Advertising/Web Design Agency:PUBLICIS MOJO Auckland, NEW ZEALAND

Brief Explanation

When you buy Steinlager Pure and redeem the pack code via SMS/iPhone app/website, you’ll get a square metre block of land at an exact latitude and longitude of the Matuku Reserve. Land - ‘owners’ can share their block of land via Facebook and email. When using the iPhone app and viewing the 360 panoramas, the app places you directly in the landscape with the iPhone becoming a window, you can move in any direction to explore. An augmented reality stockist finder allows you to stand on a street and gives you directions to the nearest location of Steinlager Pure.

Credits

Name Company Position
Ross Howard Shift Creative Director
Mark Zeman Shift Creative Director
Stuart Parker Shift Digital Strategist
Amanda Gada Shift Account Manager
Julia Eslick Shift Project Manager
Grant Clifton Shift Web Developer
Max Gilbert Shift Web Developer
Cato Johnston Shift Web Developer
Andy Biggs Shift Flash Developer
Lelane Fourie Shift Interface Designr
Karl Von Randow Cactuslab iOS App Developer
Andre' Louis Publicis Mojo Auckland Digital Strategist
Greg Wood Publicis Mojo Auckland Digital Creative Director
Jeremy Clark Publicis Mojo Auckland Art Director
Rochelle Ivanson Publicis Mojo Auckland Senior digital Producer
Brendon Eastlake Publicis Mojo Auckland Production Manager
Luke Farmer Publicis Mojo Auckland Account Director
Dominic Henshall Publicis Mojo Auckland Account Director
Jen Hird Publicis Mojo Auckland Senior account manager
Ross Brown Ross Brown Photography Photographer