PASS IT ON WHEN YOU'RE DONE WITH IT

Short List
TitlePASS IT ON WHEN YOU'RE DONE WITH IT
ClientSRI LANKA EYE DONATION SOCIETY
Product / ServiceSRI LANKA EYE DONATION SOCIETY
CategoryC01. Viral Video
EntrantLEO BURNETT SOLUTIONS Colombo, SRI LANKA
Entrant Company:LEO BURNETT SOLUTIONS Colombo, SRI LANKA
Advertising/Web Design Agency:LEO BURNETT SOLUTIONS Colombo, SRI LANKA

Brief Explanation

"Pass It On When You're Done With It" is a short film written, filmed and produced entirely on a pro bono basis for the Sri Lanka Eye Donation Society. The film captures the emotional sense of yearning that is eternally prevalent in the minds of those of us who cannot see and the feeling of helplessness faced by those of us who believe we are powerless to help them. An emotion we shall no longer feel, should we all answer the call to action that is communicated in the commercial.

Credits

Name Company Position
Joono Simon Leo Burnett Solutions Chief Creative Officer
Subhash Pinnapola Leo Burnett Solutions Senior Creative Director
Aman Ashraff Leo Burnett Solutions Creative Group Head
Lalith Karunatilaka Leo Burnett Solutions Senior Art Director
Sithum Walter Leo Burnett Solutions Art Director
Manoj Dharmawardhane Leo Burnett Solutions Copywriter
Mohamed Ikram Leo Burnett Solutions Senior AV Executive
Marsh Dodanwla Leo Burnett Solutions Snr. Mgr. Engagement Media
Gian de Rose Leo Burnett Solutions Account Manager
Lara Baptist Leo Burnett Solutions Account Supervisor
Murtaza A. Tajbhoy Leo Burnett Solutions Planner