| Title | PASS IT ON WHEN YOU'RE DONE WITH IT |
| Brand | SRI LANKA EYE DONATION SOCIETY |
| Product / Service | SRI LANKA EYE DONATION SOCIETY |
| Category | C01. Viral Video |
| Entrant | LEO BURNETT SOLUTIONS Colombo, SRI LANKA |
| Entrant Company: | LEO BURNETT SOLUTIONS Colombo, SRI LANKA |
| Advertising/Web Design Agency: | LEO BURNETT SOLUTIONS Colombo, SRI LANKA |
| Name | Company | Position |
|---|---|---|
| Joono Simon | Leo Burnett Solutions | Chief Creative Officer |
| Subhash Pinnapola | Leo Burnett Solutions | Senior Creative Director |
| Aman Ashraff | Leo Burnett Solutions | Creative Group Head |
| Lalith Karunatilaka | Leo Burnett Solutions | Senior Art Director |
| Sithum Walter | Leo Burnett Solutions | Art Director |
| Manoj Dharmawardhane | Leo Burnett Solutions | Copywriter |
| Mohamed Ikram | Leo Burnett Solutions | Senior AV Executive |
| Marsh Dodanwla | Leo Burnett Solutions | Snr. Mgr. Engagement Media |
| Gian de Rose | Leo Burnett Solutions | Account Manager |
| Lara Baptist | Leo Burnett Solutions | Account Supervisor |
| Murtaza A. Tajbhoy | Leo Burnett Solutions | Planner |
"Pass It On When You're Done With It" is a short film written, filmed and produced entirely on a pro bono basis for the Sri Lanka Eye Donation Society. The film captures the emotional sense of yearning that is eternally prevalent in the minds of those of us who cannot see and the feeling of helplessness faced by those of us who believe we are powerless to help them. An emotion we shall no longer feel, should we all answer the call to action that is communicated in the commercial.