| Title | LYNX LODGE |
| Brand | UNILEVER |
| Product / Service | LYNX |
| Category | D01. Integrated Digital Campaign |
| Entrant | SOAP CREATIVE Sydney, AUSTRALIA |
| Entrant Company: | SOAP CREATIVE Sydney, AUSTRALIA |
| Advertising/Web Design Agency: | SOAP CREATIVE Sydney, AUSTRALIA |
Lynx Lodge - the ultimate man-cation resort with your own devoted staff and activities was created to drive Lynx sales to an all time high and stir up the press. Through a promotion that linked prize with purchase, our devoted Lynx Lodge site saw 400,000+ visits. Oh, and the press got quite stirred up.