Title | WORLD'S BIGGEST PAC-MAN |
Brand | NAMCO BANDI, MICROSOFT |
Product / Service | PACMAN, IE9 |
Category | C03. Interactive Tools |
Entrant | SOAP CREATIVE Sydney, AUSTRALIA |
Entrant Company: | SOAP CREATIVE Sydney, AUSTRALIA |
Advertising/Web Design Agency: | SOAP CREATIVE Sydney, AUSTRALIA |
Create an online promotion/platform for PAC-MAN which can help build awareness for upcoming products. Oh and showcase the power of HTML5 on Microsoft's newly released IE9. A simple and catchy idea. Let the global PAC-MAN community create & play their own maze to become part of the "World's Biggest PAC-MAN" game. The ever expanding maze providing endless fun for PAC-MAN fans worldwide. 1.5 million visitors in the first 3 weeks, countless amounts of positive press for both clients and one huge hosting bill. All without any media spend.