WORLD'S BIGGEST PAC-MAN

Silver Spike
TitleWORLD'S BIGGEST PAC-MAN
ClientNAMCO BANDI, MICROSOFT
Product / ServicePACMAN, IE9
CategoryC03. Interactive Tools
EntrantSOAP CREATIVE Sydney, AUSTRALIA
Entrant Company:SOAP CREATIVE Sydney, AUSTRALIA
Advertising/Web Design Agency:SOAP CREATIVE Sydney, AUSTRALIA

Brief Explanation

Create an online promotion/platform for PAC-MAN which can help build awareness for upcoming products. Oh and showcase the power of HTML5 on Microsoft's newly released IE9. A simple and catchy idea. Let the global PAC-MAN community create & play their own maze to become part of the "World's Biggest PAC-MAN" game. The ever expanding maze providing endless fun for PAC-MAN fans worldwide. 1.5 million visitors in the first 3 weeks, countless amounts of positive press for both clients and one huge hosting bill. All without any media spend.