| Title | GENESIS OF AQUARION AKIBA SINGING! |
| Brand | SANKYO |
| Product / Service | FEVER GENESIS OF AQUARION "TENSHIHEN" |
| Category | A04. Other Consumer Products |
| Entrant | AOI DIGITAL CREATION Tokyo, JAPAN |
| Entrant Company: | AOI DIGITAL CREATION Tokyo, JAPAN |
| Advertising/Web Design Agency: | TBWA\HAKUHODO Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Jun Tokunaga | TBWA\HAKUHODO | Producer / Planning |
| Atsushi Sasaki | Aoi Digital Creation | Producer / Planning |
| Maiko Miyagawa | Aoi Digital Creation | Project Manager / Planning |
| Yasuaki Miyaguchi | Aoi Digital Creation | Project Manager |
| Sou Otsuki | Movie Director | |
| Shotaro Hino | Designer | |
| Atsunori Iida | COMMONS PLUS | Flash Developer |
| Daisuke Mino | COMMONS PLUS | Flash Developer |
| Maiko Fukushima | Moe Japan | Casting / Akihabara Director |
| Masashi Fukutomi | Camera |
A promotional campaign for Japanese amusement machine, Pachinko.In order to promote pachinko that features popular animation “Genesis of Aquarion”, a footage of underground-idols singing the theme song was delivered at Akihabara, the Mecca of animation culture. The campaign was launched to appeal to “Moe” feeling, which is unique mindset to the Japanese, by using three elements such as song, animation and idols.This is a system where by pressing “Moe” button repeatedly, people can express that they have actually moved by seeing the idols singing with heart and soul.As a result, this campaign generated 400,000 access hit in a short period.