| Title | NEW BUSINESS CLASS WEBSITE |
| Brand | CATHAY PACIFIC AIRWAYS |
| Product / Service | CATHAY PACIFIC AIRWAYS |
| Category | A05. Consumer Services |
| Entrant | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Entrant Company: | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Advertising/Web Design Agency: | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Thierry Halbroth | McCann Worldgroup Hong Kong | Executive Creative Director |
| Anita Ng | McCann Worldgroup Hong Kong | Associate Creative Director |
| Alex Lai | McCann Worldgroup Hong Kong | Digital Art Director |
| Keith Tsang | McCann Worldgroup Hong Kong | Associate Digital Art Director |
| Jeff Lam | McCann Worldgroup Hong Kong | Programmer |
| Don Ellis | McCann Worldgroup Hong Kong | English Copywriter |
| Eric Klein and Alexey Meero | Teague | Rendering |
So that people could see the Business Class seat online, we created a website that takes the User Seat Guide that they’ll find on board the plane and made it interactive. This interactive guide goes from 2-dimensional to 3‑dimensional and you control how you would like to view it. You can drag the seat to rotate it through 360 degrees. You can click on individual features and watch them animate with the descriptions explaining the function in detail. And you can watch the TV commercials for the campaign, as well as behind-the-scene videos that show how the new Business Class seats were designed and how they’re installed on new Cathay Pacific planes.