THREAT

Bronze Spike
TitleTHREAT
ClientSMITH'S SNACKFOOD
Product / ServiceDORITOS BATTLE OF THE FLAVOURS
CategoryC02. Viral & Email Marketing, e-cards etc.
EntrantCLEMENGER BBDO SYDNEY, AUSTRALIA
Entrant Company:CLEMENGER BBDO SYDNEY, AUSTRALIA
Advertising/Web Design Agency:CLEMENGER BBDO SYDNEY, AUSTRALIA

Brief Explanation

Doritos launched 2 new flavours and let consumers decide which one survived. At the website you could join the battle and vote for your favourite flavour. The task was to get people to re-engage with the website. So once you had voted for a flavour, you would then be sent a threatening video from the opposing side. This personalised video dragged in photos from Facebook and Google Earth to really make the point… “we know who you are, we know where you live and we know who your friends are”. Impressively 38% of all people who received the email with the link to the video re-engaged with the website.

Credits

Name Company Position
Baz Baker Clemenger BBDO Sydney Art Director
Chris Pearce Clemenger BBDO Sydney Copywriter
Paul Nagy Clemenger BBDO Sydney Executive Creative Director
Mike Spirkovski Clemenger BBDO Sydney Executive Creative Director
Simon Macrae Orange Whip Films Director
Rod Enright Clemenger BBDO Sydney Sound Engineer
Denise McKeon Clemenger BBDO Sydney Executive Agency Producer
Alex Mooney Orange Whip Films Executive Producer
Russell Masters Fanatic Films VFX Supervisor
Smaran Jworchan Clemenger BBDO Sydney Agency Senior Account Manager
Jacob Baldock Clemenger BBDO Sydney Agency Account Manager
Jamie Bruce Smiths - Doritos Brand Manager
Andrew May Smiths - Doritos Brand Manager
Robyn Quinn Smiths - Doritos Marketing Manager
Jenni Dill Smiths - Doritos Marketing Director
Gavin Rea Clemenger BBDO Sydney Digital Producer
Georgina Frye Clemenger BBDO Sydney Digital Producer
John Knutsson Clemenger BBDO Sydney Web Development
Joshua Brown Clemenger BBDO Sydney Web Development
Madeleine Marsh Clemenger BBDO Sydney Group Account Director