5 GUM STREET RAID

Short List
Title5 GUM STREET RAID
ClientWRIGLEY'S
Product / Service5 GUM
CategoryA02. Fast Moving Consumer Goods
EntrantCLEMENGER BBDO SYDNEY, AUSTRALIA
Entrant Company:CLEMENGER BBDO SYDNEY, AUSTRALIA
Advertising/Web Design Agency:CLEMENGER BBDO SYDNEY, AUSTRALIA

Brief Explanation

Wrigley’s 5 Gum needed an idea to engage their Facebook fans and also introduce the soon-to-be-released Limited Edition 5 Gum Tin. However, their net-savvy teenage audience doesn’t care for traditional promos. They just want to be the first to discover something cool. So we created Street Raid: a hunt within a unique online environment incorporating both social media capabilities and Google Street View technology. This gave our audience the sense of discovery they crave, and the ability to share their success. By the end, over 6,000 fans had participated and 5 Gum had gained over 11,000 new Facebook fans.

Credits

Name Company Position
Mike Spirkovski Clemenger BBDO Sydney Executive Creative Director
Paul Nagy Clemenger BBDO Sydney Executive Creative Director
Daniel Polanco Clemenger BBDO Sydney Head of Digital
Adam Lock Clemenger BBDO Sydney Art Director
Emma Lord Clemenger BBDO Sydney Copywriter
Klara Leander Clemenger BBDO Sydney Digital Producer
John Knutsson Clemenger BBDO Sydney Programmer Guru
Anna Holmes Clemenger BBDO Sydney Account Director
Joel Sussman Clemenger BBDO Sydney Account Manager
Ryan O'Connell Clemenger BBDO Sydney Planner
Craig Harkness Wrigleys Brand Manager
Ken Russell Wrigleys Assistant Brand Manager
Tracey Barden Clemenger BBDO Sydney Digital Design