Title | UNIQLO LUCKY LINE |
Brand | UNIQLO |
Product / Service | UNIQLO SPECIAL SALE |
Category | C02. Viral & Email Marketing, e-cards etc. |
Entrant | DENTSU Tokyo, JAPAN |
Entrant Company: | DENTSU Tokyo, JAPAN |
Advertising/Web Design Agency: | DENTSU Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Yasuharu Sasaki | Dentsu | Creative Director |
Shoko Watanabe | Dentsu | Art Director |
Kazuomi Goto | Dentsu | Copywriter |
Shinsaku Ogawa | Dentsu Tec | Producer |
eboy | Illustrator | |
Keigo Nakanishi | 1-10 design | Director |
Hisayoshi Tohsaki | The Strippers | Director |
Kenichi Nagai | 1-10 design | Technical Director |
Yoshihiro Yasuda | 1-10 design | Motion Designer |
Noriko Watanabe | 1-10 design | Designer |
Momoko Takaoka | The Strippers | Designer |
Tomohiro Otsuka | The Strippers | Technical Director |
Arata Kobayashi | The Strippers | Designer |
Takakuni Matsuishi | 1-10 design | Programmer |
Jun Kuriyama | S2 Factory | Programmer |
Asako Watanabe | S2 Factory | Programmer |
Toshifumi Oiso | Engine Plus | Producer |
Yoshihisa Watanabe | UNIQLO | Client Supervisor |
BRIEF To set the mood for the next UNIQLO special sale and to lead people from the web to stores. SOLUTION Let people make a waiting line: “UNIQLO LUCKY LINE” on the UNIQLO website using Twitter and Facebook. If people made tweets, they could join the line and get discount coupons for real stores. RESULT The world’s first waiting line on the website created a big buzz. More than 2.2million people joined the line. People also made a line in front of the real stores, and UNIQLO set a single day sales record in Japan of more than 10billion yen.