Title | UNIQLO LUCKY COUNTER |
Brand | UNIQLO |
Product / Service | CLOTHING |
Category | B03. Consumer Services |
Entrant | DENTSU Tokyo, JAPAN |
Entrant Company: | DENTSU Tokyo, JAPAN |
Advertising/Web Design Agency: | DENTSU Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Hiroki Nakamura | DENTSU | Creative Director |
Qanta Shimizu | IMG SRC | Director/Technical Director/Planner |
Kohei Kawasaki | IMG SRC | Art Director |
Shinsaku Ogawa | DENTSU TEC | Agency Producer |
Hajime Yakushiji | DENTSU | Agency Producer |
Ryuta Ohara | IMG SRC | Project Manager |
Daisuke Nakamura | IMG SRC | Technical Director/Flash Engineer |
Hideo Matsumoto | RYDEN | Technical Director/Project Manager |
Shinya Okano | RYDEN | Designer |
Sumiyo Miki | RYDEN | Designer |
Hiroshi Kozuma | RYDEN | Flash Engineer |
Yasutaka Yamasaki | IMG SRC | HTML Engineer |
Yuma Murakami | IMG SRC | HTML Engineer |
Takuho Yoshizu | S2 FACTORY | System Engineer |
Kanami Yamaguchi | DENTSU | Product Manager |
To improve UNIQLO U.K.’s brand presence as they renewed their EC site. This campaign UNIQLO LUCKY COUNTER enabled users to knock down prices of UNIQLO’s best selling products. 'MORE TWEETS, LOWER PRICE'. Every time the user tweeted about the product through the site, the price of that went down. So the users could get the better price in exchange for spreading the campaign information by twitter. After all, UNIQLO U.K. was very successful at promoting and branding without extra ad budget.