THE ESCAPE

Short List
TitleTHE ESCAPE
ClientINTEL ASIA PACIFIC
Product / ServiceTHE 2ND GENERATION CORE FAMILY OF PROCESSORS
CategoryB02. Consumer Products
EntrantDDB GROUP HONG KONG, HONG KONG
Entrant Company:DDB GROUP HONG KONG, HONG KONG
Advertising/Web Design Agency:DDB GROUP HONG KONG, HONG KONG

Brief Explanation

The new 2nd Generation Intel Core family of processors is packed with in-built graphics features that transform the possibilities of everyday computing. But how do you educate a non-technical audience about complex technology. Just as the Core transforms your everyday computing, we transformed YouTube to tell our product story. We made it more immersive than ever before, more interactive than ever before, and more socially-connected than ever before. You’ve never seen YouTube like this.

Credits

Name Company Position
Tim Cheng DDB Group Hong Kong Executive Creative Director/Art Director
Jeffry Gamble DDB Group Hong Kong Executive Creative Director/Copywriter
Jamal Hamidi DDB Group Hong Kong Creative Director/Copywriter
Thomas Selby DDB Group Hong Kong Copywriter
Maurice Moynihan DDB Group Hong Kong Art Director
Elizabeth Commandeur DDB Group Hong Kong Art Director
Sean Chan DDB Group Hong Kong Digital Producer
Gary Law DDB Group Hong Kong Digital Designer
Stella Yuen DDB Group Hong Kong Digital Designer
Dickson Chan DDB Group Hong Kong Digital Designer
CY Tang DDB Group Hong Kong Digital Developer
Tony Wong DDB Group Hong Kong Digital Developer
Carlos Palacios DDB Group Hong Kong Planner
Brandon Cheung DDB Group Hong Kong Planner
Eric Phu DDB Group Hong Kong Planner
Joanne Tong DDB Group Hong Kong Account Director
Ansible Mobile Developer
Daisy Chan DDB Group Hong Kong Agency Producer
Lee Chun Chung Hyena Films Film Director
Connie Chan Hyena Films Film Producer
Hyena Films Film Production
PO Post Production Post Production