CHANGING WORLD
Bronze Spike
| Title | CHANGING WORLD |
| Brand | FEDEX |
| Product / Service | FEDEX |
| Category | A06. Business Products & Services |
| Entrant | BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES |
| Entrant Company: | BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES |
| Advertising/Web Design Agency: | BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES |
Credits
| Name | Company | Position |
|---|---|---|
| David Guerrero | BBDO Guerrero | CCO/Writer |
| Simon Welsh | BBDO Guerrero | ECD/Writer |
| Brandie Tan | BBDO Guerrero | ECD/Art Director |
| Pia Roxas Ocampo | BBDO Guerrero | CD/Writer |
| Dale Lopez | BBDO Guerrero | ACD/Art Director |
| Peter McCallum | BBDO New York | ACD/Art Director |
| Michaela Skelly | BBDO New York | Account Director |
| Mark Himmelsbach | BBDO New York | Digital STrategist |
| Doug Stivers | BBDO New York | Digital Producer |
| Drew Ungvarsky | Grow Interactive | Creative Director |
| Joe Branton | Grow Interactive | Art Director |
| Eric Green | Grow Interactive | Interactive/Producer |
| Ricky Williams | Grow Interactive | Flash Developers |
| Jeff Penano | Grow Interactive | Flash Developers |
| Darius Pilapil | Grow Interactive | Flash Developers |
| Luke Bilger | Grow Interactive | Developer |
| Josh McDonald | Grow Interactive | Developer |
| Jason Levesque | Grow Interactive | Animator |
| Ombet Traspe | BBDO Guerrero | Group Account Director |
| Iking Uy | BBDO Guerrero | Senior Account Manager |
| Ombet Traspe | BBDO Guerrero, Inc. | Group Account Director |
Brief Explanation
This website is the heart of a global campaign: FedEx delivers to a changing world. Its objective is to empower business leaders in navigating our quickly changing global environment. With the help of the site, they would be able to gain insights and spot new market possibilities. Morphing maps show countries changing in size, according to data selected by the user. Interesting juxtapositions of data reveal their own stories. For more insight, users are led to exclusive in-depth articles from the Economist Intelligence Unit. And to encourage participation, maps were shareable; Users could suggest topics, answer polls and compare maps.