| Title | REXONA POLICE |
| Brand | UNILEVER HONG KONG |
| Product / Service | REXONA |
| Category | D01. Integrated Digital Campaign |
| Entrant | RAZORFISH Hong Kong , HONG KONG |
| Entrant Company: | RAZORFISH Hong Kong, HONG KONG |
| Advertising/Web Design Agency: | RAZORFISH Hong Kong, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Endy Fung | Razorfish Hong Kong | Executive Creative Director |
| Jerry Chu | Razorfish Hong Kong | Creative Director |
| Grace Ho | Razorfish Hong Kong | General Manager |
| Janet Lee | Razorfish Hong Kong | Associate Project Director |
| Ray Chan | Razorfish Hong Kong | Senior Copywriter |
| Menu Tsai | Razorfish Hong Kong | Art Director |
| Ruth Kwong | Razorfish Hong Kong | Associate Art Director |
| Joe Chan | Razorfish Hong Kong | Interactive Designer |
| Atom Chui | Razorfish Hong Kong | Project Executive |
| Melody Chu | Razorfish Hong Kong | Project Executive |
The use of deodorant is restricted mainly to summer and after sports. Yet, people are extremely conscious about their image. They may feel ‘embarrassed’ if they are commented to have foul smell. To raise awareness on the need to use deodorant, we created a new social label of "Smelly Guys" & "Smelly Girls", and a "Rexona Police" platform through which "smelly people" would be reported, and asked to go through an interactive investigation our campaign website rich in videos. The campaign leveraged strongly on consumers' network on Facebook, and was also supported by viral video, social media, and online ad.